THE PURPOSE
Droitwich’s family run gym since 2000. Physique fitness has slowly and steadily grown into worcestershire’s top training facility in Droitwich, Worcester & Bromsgrove.
I set out on bringing Physique Fitness to the online world through a bold and modern website that would help them stand out against local competition with the arrival of new chain gyms. The joint aim of the project was to help the gym reach more potential members and expand their brand awareness in the area to in turn lead to more signups!
In addition to this I also carried out some SEO optimisation on their website and through my work, have helped them rank number one on google when searching for their gym which previously was unheard of for their business.
THE HOMEPAGE
Bold and Impactful - I wanted to tell their gyms story straight away at a glance and what makes their training facility unique. Family run and in business for 25 years. A staple of the community.
The homepage also features many great reviews scoped from their Google and TripAdvisor testimonials which I included to highlight to new visitors the quality and story of their business.
THE TRAINERS
Easy to navigate and understand their strengths, new visitors can discover personal trainers on offer at Physique Fitness in one easy location.
Beneath the trainers is a contact form which is intuitive and easy to use to get in direct contact with your chosen personal trainer.
OPENING TIMES
Simple but effective.
DEVELOPMENT
“Thank you for our fabulous website. Definitely recommend Johnston’s design. Brilliant service from start to finish, thank you.”
Managing Director, Physique Fitness
Increasing brand awareness was key for Physique Fitness - I helped them achieve this through SEO optimised website design ranking them number one when searching for their gym on google and helping them stand out in their local area. Since undertaking this project, I’m proud to share they have already seen an increased interest in memberships.
If you’d like to check out the website for yourself, be sure to hit the link below and take a look!