Create a more unique and modern brand identity for a small cafe whilst linking back to the “Madison’s” name.

This client allowed me a lot of creative freedom to come up with a new brand identity. My first steps were building a new creative direction which landed me on NYC. Specifically, Madison’s Square Garden. From here I knew I wanted something bold, something impactful and slightly different to what most other cafes would go for in their branding. Create a brand which is modern and exciting to allow both the exterior and interior of the cafe to follow suit as well as connect with the businesses vision of classic staple cafe dishes with a twist.