Legend offer a variety of authentic destinations. They’re able to offer the lowest prices because of their staff of travel experts. Their target audience is people who live alone. They want to convey a sense of power, while at the same time being modern.

The type face is modern and bold giving the sense of empowerment. In addition, the E in "Legend" has been re-designed to resemble a crown. This visual mark further pushes the idea of power to Legend's target market and has been coloured in purple as requested in the brief for a purple colour scheme. The word marks simplicity allows it to work in embroidered form as it does not feature fiddly serifs.

The symbol logo can be used for an app icon or social media profile pictures, it's perfect for any use case whereby a small scale would benefit Legend.